In the Oscar-winning movie ‘The Social Network’, Mark Zuckerberg’s blog about his split with Erica Albright and the consequent launch of the ‘FaceMash‘ crashed the Harvard network. A decade earlier, blogging was just a hobby for many people. Today, it has become a full-time career for many. Nevertheless, several self-proclaimed digital entrepreneurs often fail to generate a significant revenue from their blogs and quit their blogging journey or in other words, crush their dreams. If you are reading this, I assume that you are a budding writer, an amateur blogger or someone keen to learn the ABCs of blogging. So, if you are keen to kick your blog up a notch, here is a list of skills to learn from famous bloggers.
1. Unique Content
I still wonder how several people on Instagram claim themselves to be great content writers with absolutely no experience. When I started my blog in July 2017, I hardly received any traffic in the first 6 months. In order to continue my blogging journey, I started to look around for inspiration. I was particularly inspired by Harsh Agarwal, the founder of Shout Me Loud. He started blogging on gadgets and other technological innovations. Later he started to blog on managing a WordPress site and Search Engine Optimization (SEO), the content of which was mostly drawn from his own experience. Soon he started to find an audience. The readers would ask him queries and he would come up with a blog post for that. Eventually, his readers found a connection with the blog. The blog proved to be a real treasure for budding bloggers and SEO enthusiasts. That’s how he found his niche.
“Make your blog your identity”
This is the key mantra for branding a successful blog. Have you ever been in a situation where you feel your identity crisis? If yes, then how did you try to get out of it? Did you try to fit into the norms of a group lest you feel ostracized or did you create your unique identity?
Related: Getting Out of The Identity Crisis
Usually, successful people follow the second path. This applies to successful blogs as well. Many blogs have a revenue model based on selling consumer products. Let’s take the example of the fashion and lifestyle blogger Julie Sarinana who has her own line of beauty products. From a style inspiration website, the blog evolved with her and she is currently the creative director of ‘Shop Sincerely Jules’. ‘Monday Swimwear‘, a swimwear label launched by Natasha Oakley is the success story of a brilliant small business based on personal branding. The wanderlust and swimwear proved to be a deadly combination that took Instagram by storm. Further, her popularity on social media platforms garnered several collaborations.
The success of these bloggers teaches us to be patient and let your blog evolve over time. It takes time to find your target audience and generate trust among your readers. Once you find that you can scale it up.
3. Marketing and Promotions
Once I was reading an interview of a famous blogger. She mentioned that she invests 80% of her business time sharing posts and connecting with people on social media. This is contrary to what most many bloggers think, that is, creating volumes of posts related to a particular niche. In the last decade, digital marketing has given a complete makeover to the world of advertisement. So, just ensure to share your posts in your network and relevant directories to build the backlinks.
Further, most successful bloggers on Instagram engage with their audience and keep them updated whenever new content is out. Shereen Love Bug, Santoshi Shetty, and Corallista are some of the top Indian fashion bloggers to follow on Instagram. To be a professional blogger, the primacy of interpersonal skills in the list of skills to learn can’t be undermined. One has to be empathetic towards readers while doing promotion. If you are promoting a sponsored content on your social media platform, just ensure the authenticity of the company and certifications associated with the products.
You can collaborate with other bloggers to build links. Collaboration has several connotations. It can be a guest post or you can use an insightful article of a blogger as a resource in your article and in return you can ask him to share your post on his social media handle. Most successful bloggers expanded their network and reach through collaborations.
Further, collaboration is the best way to share resources. Let’s take the case where you are good at infographics while your collaborator is a genius at creating great podcasts, you can combine your areas of expertise and cross-reference each other, thus expanding your content to a larger audience. You can collaborate with writers, reporters, photographers, graphic designers, social media influencers or any expert in your niche.
5. Technical Acumen
These are the essential skills which I noticed in many of the professional bloggers. When I started blogging, all the sites looked the same to me. But soon I started to find the distinction between the websites and why only a few of them actually succeed and become popular. I hope you find this article useful.