Johnnie Walker’s Mission Mars Wins Hearts

mission mars Keep Walking India

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We are moving into occult in 5…4…3…2….1…

The short documentary by Imran Khan is a tribute to the team of dedicated scientists and engineers who were ready to give up their personal comfort to make ‘Mangalyan: India’s Mars Mission’, a collective dream, turn real. Imran Khan sheds his ‘Chocolate Boy’ image and does a commendable job on his directional debut.

Co-produced by Karan Johar, the movie creates an intriguing plot when the Mangalyan is not spotted for a little over 25 minutes. The best part about the movie is that despite the jargons, it didn’t blur or obscure the key facts. The movie is uneven and oscillates time and again between the scenes of the ‘Judgement Day (September 24, 2014)’ and the months prior to the launch of the Mars orbiter. Enduring a tight deadline of less than 20 months, the Indian scientists had no time to lose. Had India missed the 2014 deadline, we would have to wait for 2 more years to see the success.

The movie, released as a part of the promotional campaign of the Scotch whisky brand Johnnie Walker, got a huge response on the day of the release and it’s already trending on YouTube.  If you have failed to catch up with one of the most rewarding space missions in the history of mankind, here is a brief insight for you.

Fascinating Facts About Mission Mars

  • India’s space programme has succeeded at the first attempt where others have failed – by sending an operational mission to Mars.
  • ‘Mission Mars’ cost India $74 million or 450 crores INR which is staggeringly cheap by Western standards.

A jocular statistics

If every Indian skip their morning tea for a day and donate the amount, that would fund another such Mars Mission.

  • The payload is only about 15 kg.

 

Background of Mangalyan Mission

  • On September 24, 2014, India made history by becoming the fourth country of the world and the first Asian country to place a spacecraft in Mars orbit.
  • The Mars Orbiter Mission (Mangalyan) was launched on 5 November 2013.
  • On 8 November 2011, China and Russia each had launched a Mars Orbiter which were failures. Keeping in view of these failures, India’s success comes as a ‘huge success’.

Johnnie Walker has been phenomenal with its #KeepWalking promotional campaign in the USA and Australia. Highlighting the Mars Mission, the beverage giant has just nailed it in India!

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